Research Solutions.

Pollfish’s behavioral targeting is categorized into four main areas, each with drill-down options for specific brands, sites, and locations.

The Brand Purchases category tracks consumer purchases of items like Ruffles, Dr. Pepper, Angel Soft, and Tabasco. Consumer Lifestyle covers interests such as finance, travel, wellness, and gaming. Website Visits include interactions with sites like BuyBuyBaby, CNN, Reddit, and Quota. Location Visits track physical store visits to places like Target, Costco, 7-Eleven, and Papa Johns.

By combining these behaviors with sentiment targets, you can understand the “why” behind the buy and even recontact respondents for deeper insights or longitudinal tracking.

Pollfish’s expert survey design helps customers avoid common pitfalls that can undermine survey quality. We eliminate issues like double-barreled questions, ambiguous wording, and excessive survey length to ensure clarity and respondent engagement. Our surveys are free from leading questions, vague response options, and technical jargon, providing clear instructions and consistent rating scales for reliable data.

We also avoid large matrix structures, culturally insensitive content, and undefined survey purposes to maintain participant comfort and relevance. By incorporating time estimates, well-defined response categories, and logical survey sequences, Pollfish ensures surveys are user-friendly and yield high-quality insights. This meticulous approach guarantees actionable and trustworthy results for our customers.

Pollfish’s Sample Management service ensures you reach your target audience with precision. Our team sets up and manages quotas, including nested quotas, to streamline fieldwork and reduce sampling errors. This helps get more accurate and representative data, enhancing the quality of insights. This service complements your strategic and cross-functional efforts, ensuring the data collected aligns with your goals and provides the depth needed for critical client KPIs and innovative marketing strategies.

Pollfish’s Survey Programming service offers quick and efficient programming for surveys, whether simple or complex. Our 
in-house team can transform your survey document into a live survey with a fast turnaround time.

This service saves you time and effort, ensuring your survey is programmed accurately and efficiently, allowing you to focus on analyzing the results and gaining valuable insights.

Pollfish’s Data Visualization service transforms complex 
data into clear, impactful insights for key decision makers. 
Our platform updates in real-time with data collection, providing fast results and adding confidence with verified behavioral data.

Easily create presentations with automatic chart creation 
and data updates, exportable into your custom, editable PowerPoint templates. This collaborative approach ensures stakeholders can quickly and effectively understand critical insights without getting lost in spreadsheets.

Mine for insights the easy way. Experience real-time results as data unfolds live, and track collection time to understand engagement patterns.

Dive deep into specific segments by filtering results, exporting, integrating, pulling crosstabs, and seeing complex data effortlessly with data visualization tools.

Refine demographic representation with post stratification, cater to a global audience with back-end translations, and personalize your surveys with white labeling.